Promotional products allow your brand to directly affect consumer lifestyles and maximize recall by organically integrating into everyday routines at work, home or play.
Where promotional products are kept also indicates emerging product trends for brands to consider. Promotional products used in the kitchen and carried on one’s person are ideal for promoting to a general audience. However, if the target audience is gender-specific, one might consider particular product categories within that segment. For example, one might consider promotional products used in vehicles for men (e.g. car charger) versus a product generally kept in the bathroom for women (e.g. nail file).
*Source “Mapping Out The Modern Consumer” 2017 Consumer Study (PPAI Research, December 2016).
Research provided by the Advertising Specialty Institute, ©2016, All Rights Reserved.
