The number of impressions a product makes was derived from multiplying how long a recipient has the product by how many
people they come in contact when using it by the frequency of its usage. In the U.S., headwear generates 3,400 impressions in the study.
This is because headwear is often worn in public places where it can be seen by many people.
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*Source: Research provided by the Advertising Specialty Institute, ©2019, All Rights Reserved.
