Every month, we share educational information that can impact your brand, business & customers; raising awareness of the power of promotional products and apparel.
Issue 1, Vol 2 | January 2020
1. Buyers’ Homes Contain Many Branded Products
Data shows the average household in the U.S. owns 30 promotional items. Gen X-led households own an average of 34 items, followed by millennials (30) and baby boomers (28).
2. Overall Ownership of Promo Items Remains Sky High
U.S. consumers own a wide variety of promo products, and some categories remain especially popular. For example, nearly nine in 10 consumers report owning logoed pens as well as branded drinkware.
3. Promo Products Offer Great ROI
The cost per impression (CPI) of promotional products can be as low as 1/10 of one cent – lower than nearly any other advertising medium – making it a great choice for smaller businesses lacking large advertising budgets.
4. Promo Items Help Brands Be Memorable
There’s a higher likelihood consumers will do business with a company if they receive a promotional product. After all, 85% of worldwide consumers remember the advertiser that gave them branded apparel.
5. Promo Pieces Trump Other Media, Including Digital
Even though we’re in the midst of the internet age with everybody glued to their screens, consumers are nearly 2.5 times more likely to have a positive opinion of promotional products compared to online advertising.
NEXT MONTH – The Value of Promo Products Part 2
