Understanding why an individual chooses to keep a promotional product received provides key insight into which features are most valued by recipients. Unlike traditional advertising vehicles whose sole purpose is to communicate a message, promotional products not only bring value to brands by effectively connecting with recipients but they also play a functional role within consumer lifestyles.
PROMOTIONAL PRODUCTS YIELD FAVORABLE IMPRESSIONS OF BRANDS
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*Source “Mapping Out The Modern Consumer” 2017 Consumer Study (PPAI Research, December 2016). ©2017 Promotional Products Association International. PPAI Research™. PPAI.org
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