By The Numbers – The Most Owned Promotional Product
By The Numbers – The Most Owned Promotional Product
Every month, we share educational information that can impact your brand, business & customers; raising awareness of the power of promotional products and apparel.
Issue 3, Vol 2 | January 2020
By The Numbers – The Most Owned Promotional Product
T-SHIRTS
63% of consumers keep their promo T-shirts for over a year.
47% keep them for 2 years and
longer.
How long have you owned YOUR promo tee?
80%
U.S. consumers were asked which promotional products they currently owned. T-Shirts were at 80%!
5
The number of t-shirts Millennials
report owning.
How many do YOU own?
3,400
Number of impressions Promotional
T-Shirts generate throughout their
lifetime!
2/10 of a Cent!
The CPI of a T-Shirt that costs $7 CPI=Cost Per Impression
Great ROI!
85% of worldwide consumers remember the advertiser that gave them branded apparel. If it takes about 10 interactions with a brand to make an impression, imagine what 1,000 will accomplish!
NEXT MONTH – What Promotional Product Generates the MOST impressions?
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