Nike objective is to work with a company that understands brand management and that controls manufacturing.
Strategy & Execution
Working with Nike, associated athletes, conferences, agencies and other or organizations on uniform and event merchandise requires detailed organization. Branding structured a new department, staffed specifically to understand the brand standards of Nike as well as the brand standards of the partner organization. Within each order Branding prepares initial line art, adjust embellishment location once garments arrive, pre-production approval and full production to ensure on time delivery of the highest quality. Typically these order are time sensitive and for high profile events where perfection is required.
Branding has worked with Nike for almost 10 years and continues to be a valuable resource whenever Nike needs perfection.