The strategy was to develop four merchandise platforms with slightly overlapping services and then cross train the Branding staff to enable DTNA employees multiple points for any of their needs. Platforms include: On-Location, On-Site, On-Line, On-Demand.
Corporate gift store, named The Gear Box. This retail store is located at Daimler headquarters and is stocked with fun gift items available for employee’s, vendors and traveling dignitaries all embellished with DTNA brand(s).
This is a traveling platform to serve the employees in remote administrative and manufacturing facilities that are not able to conveniently visit The Gear Box. Embellished merchandise brought to remote sites, set up for the day and made available for employees. Think of a traveling gift store.
ShopDTNA.com This is a robust website serving all brands; Functionality includes: consumer orders, employee orders, group ordering, incentive programs, awards programs, special order, budgeting, CXML integration and punch-out.
This platform is for anything and everything needed with any of the brand(s) that is made to order. We work with each employee or department to understand their marketing/event/promotional need and then we provide the custom branded merchandise.